WebVisible Enterprise FAQ

Reports

• Why build a report?

  Reports help you stay on top of what's happening in your or your clients' accounts: See if the latest changes you made to your campaign have resulted in more conversions; find out how this quarter compares to last; or note any patterns and long-term trends occurring in your account. You can also build a report that details activity for a day, a week, a month, or as long as you've had the account.

• How do I create a report?

  Just determine the Initiative and date range you want the report to cover and select “Create a New Report.” The report will appear on the Report Builder home page once it's completed.

• Will WebVisible Enterprise manage my bids automatically?

  WebVisible Enterprise analyzes your data to create two sets of charts:

  • The Activity Chart displays three different graphs highlighting impressions, clicks, and CPC over the date range you specified.
  • The Performance Chart shows your account's ROAS, daily spend, and conversions over the date range you specified.

• Are there other reports available?

  We are currently working on new reports, which will provide more in-depth information about the performance of your campaigns, Ad Groups, and keywords. These will be available for download soon.