Grant Babkow

Dr. Grant Babkow offers the best in chiropractic care, treating a large range of conditions including back pain, headaches, muscle strains, neck pain, and carpal tunnel. In business for more than 20 years, he specializes in a technique known as Active Release Technique (ART), a patented, state-of-the-art soft tissue system/movement based massage technique that treats problems with muscles, tendons, ligaments, fascia, and nerves. ART helps relieve over used muscles (and other soft tissues) which can suffer from acute conditions (pulls, tears, collisions, etc.), accumulation of small tears (micro-trauma), and not getting enough oxygen (hypoxia). Each can cause tough, dense scar tissue which can shorten and weaken muscles, put tension on tendons leading to tendonitis and trap the nerves resulting in pain and reduced range of motion and strength.

To expand his practice and bring the benefits of ART to more patients, Dr. Babkow turned to Internet marketing."Referrals are obviously the best source of new patients. But I know that more and more, people are looking to the Internet for answers – and that includes searching for good local healthcare providers," says Babkow. "We use the latest medical techniques to treat our patients. I wanted to also use the latest techniques to attract new patients. And the ability to target in my immediate area was very appealing."

WebVisible designed search marketing campaigns for people searching for chiropractic care as well as those who could benefit from ART, and a Landing Page with targeted calls to action and a call tracking number to maximize conversions. His search engine marketing campaigns have already become an essential and effective tool, driving nearly 1,000 visitors to his Landing Page in the first few months. "We’re seeing a definite upswing. We’re getting calls and have already gained a number of new patients as a result," Babkow says.

And with more than 145,000 people seeing his ads in the first months and a connection rate above five percent, Dr. Babkow is recommending online advertising to his colleagues. "I told a friend in Georgia to give it a try. But I don’t think I'll tell my competitors around here!"