Bio Recovery Corp

Medical Services firm jettisons Traditional Advertising for Streamlined Marketing Services by WebVisible

Bio Recovery Corp of New York City was founded in 1998 by 22-year paramedic veteran Ron Gospodarski. With a vision to ease the pain of those struck by tragedy, Gospodarski formed a company that specializes in biohazard clean up. So, in the unfortunate event of an accident or crime resulting in bodily injury or death, Bio Recovery Corp restores order and peace to homes, hospitals, hotels, and other public and private places.

For more than 12 years Bio Recovery relied on internal resources to organize and run their marketing efforts. “As a small business owner you really wear every hat,” says Gospodarski. “I’ve run every aspect of what we’ve done from a marketing perspective.” Today Gospodarski relies on the expertise of WebVisible for all his web marketing needs.

Peace of Mind to Do What You Love

Gospodarski created the company website and manages it along with Bio Recovery Corp’s direct mail efforts, search engine marketing, and display and local listings in multiple print publications. But, all of this was pulling him in too many different directions. “Beyond managing our Web site, I advertised on Google, Yahoo!, and Bing. I spent at least 10 hours per week focused on that effort. And, I was doing it while other people were sleeping – late at night,” says Gospodarski. “The best thing about working with WebVisible is that I’m not up at midnight anymore worrying about my website and Internet marketing.”

One of the benefits to Bio Recovery Corp has been the ability for WebVisible to easily target the ompany’s ads to specific geographic locations within the company’s service area. “I knew I could do it myself before, but I just don’t have the time to sit there entering and managing every zip code for every campaign in three different search engines. WebVisible connects me with customers in my service areas. Now, I’m able to get more done in the same amount of time and I’m not worried about my online advertising anymore,” says Gospodarski.

Driving More Business with Less Budget

As with most businesses, Bio Recovery Corp advertised in a fair number of local print directories – 20 to be exact. “The local print directories were the biggest waste of time and money for us,” says Gospodarski. “For one, our business classification doesn’t fit their model. So, we were forced to advertise in sections that didn’t really make sense. But additionally, it is generally known that today’s generation just doesn’t search for services offline very much anymore. Our return on investment was almost non-existent.”

Bio Recovery Corp. spent $12,000 per month on local listing publications. Today the company has pulled their advertising from that medium and instead spends just $12,000 per year with search engine marketing.

Search engine marketing from WebVisible allows companies to target only their core audience because connections are based on how prospects are searching for your specific product or service through keywords associated with your business. “Before I was getting calls from out of service places all the time. I had to practically give business away,” says Gospodarski. In their first 7 months with WebVisible, Bio Recovery has achieved a close rate of nearly 85% of all leads that come in from their Internet marketing efforts with WebVIsible, The company not only saves $136,000 per year in money otherwise spent in local listings, but the leads are of a much higher quality.

Complete Quality Assurance

In addition to Internet marketing, Bio Recovery Corp also takes advantage of the Call Tracking Number service offered by WebVisible. Now they have the ability to measure the effectiveness of their search campaign’s performance as it relates to driving phone calls. This unique phone number forwards all callers directly to their company’s listed number. The Call Tracking Number can be placed on their Landing Page or used in conjunction with the Web Site Proxy product: which places the number directly on the Bio Recovery’s website. Additionally, the company is able to use this service to record their phone calls for quality assurance purposes. “I like the fact that I can go back to the recording to recover information that I may have missed in my notes – like prospect phone numbers or addresses,” says Gospodarski. “What it comes down to is I’m an easy sell if you get me what I need,” concludes Gospodarski. “And what I needed was higher quality leads. The bottom line is that I like working with WebVisible because they give me what I need – it’s really a no brainer.”