Kevin M. Ryan named WebVisible Chief Marketing Officer
Recognized industry expert brings extensive search marketing industry experience
IRVINE, Calif., Jan. 15, 2009 – WebVisible, Inc., a worldwide leader in local online advertising, announced today it has named Kevin M. Ryan its chief marketing officer. A well-known and highly respected industry veteran, Mr. Ryan brings extensive experience to his new role where he will oversee corporate marketing, public relations and creative services; as well as supervise purchasing and managing media across different ad networks.
“We’re excited to have Kevin joining the WebVisible team,” said Kirsten Mangers, chief executive officer at WebVisible. “His talent and experience will prove invaluable to the company as we continue innovative enhancements to our technology platform with increased automation and more powerful reporting. He’ll also bring a unique and focused customer service approach to media buying as we expand our solutions offerings and strengthen our domestic and international sales channels.”
Formerly global content director for Search Engine Watch and Search Engine Strategies, Ryan is known throughout the world as an interactive marketing thought leader, particularly in search marketing. Widely quoted and recognized as an industry expert, he has appeared on CNN and been featured in The Associated Press, Wall Street Journal, USA Today, New York Times and numerous others. He has also published hundreds of articles on search and interactive marketing in industry publications such as iMedia, MediaPost, ClickZ and Search Engine Watch.
“Small and medium businesses represent a vast and underrepresented category in the connected digital marketing world,” said Ryan. “WebVisible has a true ‘platform’ solution for offering online marketing programs that can scale to hundreds of thousands of local businesses across the country and around the globe.”
Relocating from New York, Ryan drove across country to WebVisible’s Southern California headquarters. Along the way he met with several small business owners to talk about their businesses, the challenges they face and how the Web has impacted their businesses. Follow Ryan’s journey at http://blog.webvisible.com.
Ryan founded the strategic consulting firm Motivity Marketing, Inc. Prior to that, he founded Kinetic Results, an Advertising Age Top 20 search engine marketing firm and served as VP of Interactive Media for the Interpublic Group agency Wahlstrom Interactive.
Highlighting his commitment to giving back to the industry, Ryan has volunteered his time for the Interactive Advertising Bureau (IAB), Microsoft Search Advisory Council, Search Engine Marketing Professional Organization (SEMPO), and regional organizations such as The 212 Interactive Club and regional Direct Marketers Association (DMA).
About WebVisible
Established in 2001, WebVisible is known as the premier expert in leveraging the power of the Internet to help businesses around the world acquire new customers. Through partnerships with many of the largest media organizations (international yellow pages, newspapers, online service providers), local chamber of commerce groups and Internet companies, WebVisible’s patent-pending technology provides simple and scalable pay-per-click, banner ads, call-based products and ROI measurement tools with predictable pricing and guaranteed results. For more information, visit www.webvisible.com or call (949) 502-5757.
Media Contact:
Jeff Werner
WebVisible
(949) 333-3980
jwerner@webvisible.com